This is the most traditional and natural Fibre used in carpet manufacturing in the UK. It is a very resilient natural product, which maintains its appearance for many years and is very easy to care for. Wool is warm, hard wearing, tough and resistant to combustion. Wool is naturally stain resistant, which means that most stains can be easily removed using water and an approved spot cleaning spray. 

Wool carpets have had a reputation for quality and durability for hundreds of years. Wool as a fibre can withstand pressure, has a beautiful appearance and excellent appearance retention properties. The very best wool for carpet production is 'string' wool. This type of wool can be found on sheep breeds located in Britain and New Zealand. Many carpets contain both New Zealand wool and British wool; British wool is bulky, tough and offers a unique texture whilst New Zealand wool is a lot softer and whiter, which makes this the ideal material for plan or lighter shade ranges.

Wool has an intrinsic strength and doesn't necessarily need any other fibre to improve its performance, but in certain circumstances and for particular reasons it is often blended with other fibres, primarily man-made ones.


The yarn comes from the stalk of the giant corchorous plants, grown in southern India. They’re harvested by hand, tied in bundles and soaked in water. The stems are then pounded with wooden mallets and the resulting jute fibres are spun into a beautiful silky yarn. The fibres are fine, meaning jute carpets are soft, which makes them an ideal flooring option for a bedroom.

This is a fibre increasing in popularity in rug making and now in broadloom carpet. Jute Mats & Rugs are made both through Power loom & Handloom. Jute has clear advantage over cotton. It is a strong, durable and light-fast fibre. It has features like UV protection; heat insulation, low thermal conduction and anti-static properties make it a wise choice in home furnishing.

Jute is undoubtedly the most environmentally friendly fibre within the carpet and textile industry. It is a great sustainable and renewable resource as it is incredibly easy to grow and re-grow. This also means that it can replenish itself more easily without the need to plant more trees.

Jute flooring has numerous advantages. It is entirely natural and therefore less likely to cause skin irritations. Jute carpet is incredibly soft under foot, so its ideal for cosy areas likes living rooms and bedrooms. It should be noted that great care should be taken not to get Jute flooring wet as it can water mark easier than other natural fibres. Jute flooring is not recommended for areas such as bathrooms and kitchens or areas that may be exposed to high wear and tear such as staircases. 


Made from the fibre taken from the husk of coconuts and spun by hand, coir is a natural solution for busy spaces. 

The husk fibres are spun, forming a yarn and was traditionally used as door-matting but is becoming more popular in woven flooring for the home.    

Coir makes ideal flooring, especially in areas that receive high traffic as it is very resistant to wear and tear. It is a great alternative to carpet and also to other natural plant coverings that are too fine to withstand heavy wear. Coir can be used as carpets but also as rugs and mats, which are very strong and tightly woven. It is a strong but coarse fibre and probably isn’t the best material for areas where comfort under-foot is a consideration.

For use in most locations within the home apart from high moisture areas such as bathrooms and kitchens, coir can be fitted wall to wall or crafted into a stunning bespoke rug to your own size. From here, choose your own colour border from our comprehensive range to give your rug a truly unique flavour.


This is an agave plant that yields a stiff and tough fibre traditionally used in making twine, rope and natural floor covering. Hardy and homely, sisal comes from Africa, Brazil and the Mexican Gulf, where it’s extracted from the leaf of Agave sisalana. Dense, finely textured dark-green leaves are hand-picked before being crushed to get the pure white fibres known as sisal. The fibres are then cleaned, dyed to almost any colour, spun and woven into yarn, before being woven into an array of sisal carpet weave designs.

Sisal carpets can be used in most rooms within a home, apart from high moisture areas such as bathrooms and kitchens. It can be fully fitted like a carpet or made into a stunning, individual, custom made rug. 


Inherently strong and resistant, seagrass is a grass grown in paddy fields and the fields are flooded with sea water during the growing season. After harvesting and drying, the seagrass is spun into a strong yarn suitable for weaving into a huge range of products like bags and baskets, and of course stylish natural woven flooring.

For use in most locations within the home apart from high moisture areas such as bathrooms and kitchens, seagrass flooring can be fully fitted wall to wall or made into a superb custom-made rug to your own size.