As with any quality product, your carpet will need to be carefully maintained in order to prolong its life expectancy and retain its appearance. This can only be effectively carried out by following these suggestions.

Vacuum thoroughly on a daily basis to remove dirt and grit.
Prompt remedial action should be taken to clean any area before it dries in.
Professional cleaning advice should be sought in the event of heavy soiling.


Without doubt the most important aspect of carpet care is vacuuming. This should commence from the very moment the carpet is fitted. Daily vacuuming with a well-serviced upright cleaner which incorporates a beater bar/brush head is highly recommended. Daily vacuuming is also essential to remove any dirt and grit, preventing it from collecting at the base of the tufts where it would act as an abrasive contributing to premature wear.

It is important not to rush when vacuuming but to go slowly, allowing the beater bar/brush mechanism to do its job properly. Concentrate on the areas that are subject to most wear, such as in front of chairs, in corridors and on stairs. Try to ensure that the carpet gets a thorough clean to the base of the tufts where it is most needed.

Please note that loop pile carpets should be cleaned with the suction head only. Beater bars may catch the fibres giving the carpet a hairy appearance.

Wear Prevention

There are a number of precautions that can be taken to reduce wear and tear to your new Axminster.

If the shape of your room allows, changing the position of furniture will equalise the wear on a carpet instead of concentrating on those areas of most use.
Shifting of stair carpets can compensate for the heavy wear that occurs, particularly on the nosings. Wherever possible an extra length should be provided at the top and bottom of the carpet for shifting whenever necessary. As an alternative to this why not order a little extra carpet for replacement purposes.
Where carpet is to be fitted up to external doors, the use of a rug or mat is recommended to catch any dirt and grit.
Outdoor shoes with special gripping qualities, such as trainers, should be worn with great care to avoid the soles pulling and tearing at the pile, particularly in turning areas and on stairs.
The following are examples of characteristics that you may notice in a new carpet:

Sprouting Tufts

In order to give our carpets their smooth, level surface we put them through a shearing process. This action can be likened to that of mowing a lawn. Each roll is made up of millions of tufts and there is a likleyhood that some of them may have been missed during shearing. After a time these work their way to the surface and appear as sprouting, or shooting, yarn. Pets with claws may also snag or pull the tufts causing the same effect. NEVER pull a tuft, simply cut it off level with scissors.


All newly fitted carpets will tend to shed or fluff which is perfectly normal and will diminish naturally in a few weeks. The only efficient way to deal with this is by vacuuming. If this is not done the fluff remains on the carpet and will be trodden back into the pile resulting in a flat, matted and dull look to the carpet.

Visible Bands

Known as roll pressure marks, these result from the manufacturing of large, heavy rolls of carpet (up to about 400 kilos or 0.4 tons), that when resting thin the warehouse racks are subject to considerable sustained pressure. As a result, crush lines may be visible when first unrolled and may be more noticeable in lighter, open ground shades. This is quite normal and the lines will disappear within a few weeks of normal use particularly where aided by thorough and regular vacuuming.

Shading and Pile Pressure

Through use and in time all carpets will flatten to a certain degree and, as a result, cut pile carpets will tend to shade in the same way that velvet curtains do. The degree of noticeable shading will depend on the amount of design in the carpet together with the depth of colour. A light open ground or plain carpet is more likely to show greater shading than a darker, heavily patterned carpet. Shading is caused because the tufts in a new carpet are almost parallel with each other, any inclination being regular and in the same direction.

After a period of time the tufts will gradually assume a greater slant in the areas of most use and thus expose their sides to the light. The sides of the tufts are now reflecting more light than the tips and will appear lighter in colour. This is known as pile pressure and there are no hard and fast rules as to when this will occur and to what extent, it is simply a natural characteristic of all cut pile fabrics. Daily vacuuming may help alleviate this and restore a more uniform colour. It is important to vacuum against the natural lay of the pile, which will lift the tufts upright again. The use if castor cups under heavy furniture will spread the weight over a larger area and minimise the dents in the carpet’s surface.


Although every care is taken to ensure our dyes meet strict requirements, carpets, as with other textiles cannot be dyed absolutely fast to light. With the increase of UV rays, carpets will tend to fade when subjected to sunlight. Normal wear and light soiling will also give the appearance of fading and both effects are obviously beyond the control of the manufacturer.

Berber Lines

Natural yarns are random blended, that is to say that un-dyed natural wool is mixed with dyed wool, to give Berber and Tweed carpets their flecked look. Because of this, there may be a lined effect not seen in a small sample, which is a natural characteristic of Berbers and not a manufacturing fault.


Carpets in everyday use may become marked or stained. Prompt remedial action could limit or reduce any damage, but wrong treatment may only make the problem worse. Listed is some general information on methods of stain removal for common household emergencies.

In a case where there is doubt or the damage is severe it is wise to seek professional advise from a reputable carpet cleaning company. For many spills use a clean absorbent cloth or kitchen towel to soak up as much of the liquid as possible. Prompt action may prevent the spilled substance from penetrating the pile of the carpet. If this is the case then a final wiping with a damp cloth, leaving the pile sloping correctly, may be sufficient. Never rub too vigorously or you could damage the texture of the yarn. Always work from the outside of the stain towards the centre, this will help to limit the affected area.

The following three methods are recommended for dealing with stains. A chart is also supplied showing which method is best for a particular type of stain, and should he first attempt not be successful a follow up method is suggested. Always blot excess liquid and allow to dry between steps.

If you are in any doubt always contact a professional cleaner.

Method 1

Blot with clean, white absorbent material. When excess liquid is removed use a solution made of one teaspoon of detergent for washing woollens to half a pint of warm water, sponge gently and then rinse in clean, warm water, blot thoroughly and gently brush the pile to its natural direction. This works for the following:

  • Animal & Baby Accidents
  • Ball Point Pen (Sponge with methylated spirits first)
  • Beers, wines and spirits
  • Bleach
  • Chocolate (Sponge off excess first)
  • Egg
  • Mineral & Tonic Water
  • Mustard
  • Salad Dressing (Followed by method 2)
  • Soot (Vacuum thoroughly first)
  • Tomato Juice
  • Urine
  • Vomit

Method 2

Sponge the stain with a household dry-cleaning fluid in accordance with the maker's instructions.

This works for the following:

  • Blood (followed by Method 1)
  • Butter (followed by Method 1)
  • Chewing Gum (Apply a freezing agent and break away gum when hard before doing this)
  • Cooking Oil
  • Cosmetics & Lipstick (if unsuccessful try Method 1)
  • Cream (followed by Method 1)
  • Floor Wax
  • Shoe & Furniture Polish (followed by Method 1)
  • Grease & Oil (followed by Method 1)
  • Metal Polish (followed by Method 1)
  • Nail Polish (dab with nail polish remover first)
  • Paint (Emulsion) (dab with nail polish remover first)
  • Paint (Oil based) (dab with white spirit or turpentine first)
  • Rust (followed by Method 1)
  • Tar (if necessary, follow by dabbing with eucalyptus oil
  • Wax (Scrape off excess and iron at a low temperature over brown paper first)
  • Method 3
  • Sponge gently with a solution of one part white vinegar to three parts of clean, warm water. Leave for 15 minutes and then sponge with clean, warm water, blot thoroughly and gently brush the pile to its natural direction. This works for the following:
  • Cola (Soft Drinks) (followed by Method 1)
  • Fruit Juice (followed by Method 1)
  • Ink (Fountain Pen) (followed by Method 1)
  • Milk (followed by Method 1)
  • Tea & Coffee (followed by Method 1)